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In every sales situation, your No. 1 job is to sell yourself to the customer.

Before anybody is going to buy from you or your company, they’ve got to “buy” the idea that you’re somebody worth working with. In other words, just like a job candidate, your first task is always selling you.

Geoffrey James gave few ways to go about it.

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I also recommend you to read Tips for Business Buyers: Sell Yourself – by Nick Rodites of Bankers Advocate.

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